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Hour Collection

BREAKING: SS25 Core Blanks now available

BREAKING: SS25 Core Blanks now available

Interview Humour Product-focused Storytelling

View on Instagram56.7K56.7K views

The idea

Reference notes

A mock live news report covers a home invasion, but the homeowner says the only things taken were his Hour hoodies and a flannel. The reporter treats the clothing theft as absurd, while the homeowner is genuinely upset about losing his favourite hoodies.

Format

Mock breaking-news skit

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