Made it happen. Black Friday sale is now live - up to 50% off site wide.

Patterns in this Creative

Ideas and formats brands keep coming back to.

The idea

Reference notes

Two friends talk about whether one of them really made something happen. The punchline is a huge Times Square billboard showing Hour Collection’s Black Friday sale, followed by excited reactions and a photo.

Format

Comedy skit with a billboard reveal

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

216K0:11

Broken Planet

"summer in london" dropping sunday 20th of july, 8pm uk time 🤞

HumourOn locationOutdoor

2.5M0:16

SKIMS

Suit up and stand out.

CollaborationHumourWomenswear

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

1.5M0:55

Supreme

Nik, New York, 2026

HumourDocumentaryOn location

1M1:10

Supreme

Money Worship, SALEM, 2026

ContrastStorytellingSurrealism

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

1.6M0:15

Broken Planet

whole squad fly!

Music-ledPerformance-ledStreetwear

Made it happen. Black Friday sale is now live - up to 50% off site wide.

Patterns in this Creative

More like this

@lonniethehawk for SKIMS Mens takes over Times Square.

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Bigger. Bolder. XLG.

Not every adventure makes the group chat. Some of them becomes the story.

"summer in london" dropping sunday 20th of july, 8pm uk time 🤞

Suit up and stand out.

Supreme/ICE Hoops FX Arcade Machine, 2025

Nik, New York, 2026

Money Worship, SALEM, 2026

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

whole squad fly!

More like this

@lonniethehawk for SKIMS Mens takes over Times Square.

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Bigger. Bolder. XLG.

Not every adventure makes the group chat. Some of them becomes the story.

"summer in london" dropping sunday 20th of july, 8pm uk time 🤞

Suit up and stand out.

Supreme/ICE Hoops FX Arcade Machine, 2025

Nik, New York, 2026

Money Worship, SALEM, 2026

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

whole squad fly!