Summer Capsule 06.14

Patterns in this Creative

Ideas and formats brands keep coming back to.

The idea

Reference notes

Two men in summer outfits walk toward a parked car and open its doors. They then disappear from view, leaving the car alone as the Summer Capsule date appears.

Format

Fashion campaign teaser

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

274K0:07

Broken Planet

game day 🎮

One locationSmall castMenswear

364K0:29

adidas

adiSignature by adidas Originals.

ActivewearMenswearSportswear

1.9M2:03

Supreme

Lil B, SMASH, 2026

Music-ledPerformance-ledMenswear

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

493K0:16

SKIMS

@postmalone for SKIMS Mens.

Product-focusedCelebrity-ledOutdoor

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

456K0:11

Broken Planet

a movie 🇲🇦

On locationOutdoorSmall cast

293K0:14

Broken Planet

new swag available now🤞

Music-ledProduct-focusedOne location

1.2M0:54

Supreme

Bruce “Shu Shu” Carrington and Richardson Hitchins, Church St. Boxing New York, 2026

Performance-ledOn locationSmall cast

847K0:26

Supreme

Houston, 2026

Music-ledOn locationOutdoor

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

Summer Capsule 06.14

Patterns in this Creative

More like this

adiSignature by adidas Originals.​

game day 🎮

adiSignature by adidas Originals.

Lil B, SMASH, 2026

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@postmalone for SKIMS Mens.

@lonniethehawk for SKIMS Mens takes over Times Square.

a movie 🇲🇦

new swag available now🤞

Bruce “Shu Shu” Carrington and Richardson Hitchins, Church St. Boxing New York, 2026

Houston, 2026

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

More like this

adiSignature by adidas Originals.​

game day 🎮

adiSignature by adidas Originals.

Lil B, SMASH, 2026

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@postmalone for SKIMS Mens.

@lonniethehawk for SKIMS Mens takes over Times Square.

a movie 🇲🇦

new swag available now🤞

Bruce “Shu Shu” Carrington and Richardson Hitchins, Church St. Boxing New York, 2026

Houston, 2026

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

adiSignature by adidas Originals.

adiSignature by adidas Originals.