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AJ SET RELEASING 04.24.26 MEMBERS GET FIRST ACCESS BECOME A MEMBER THROUGH LINK IN BIO EARLY ACCESS 2PM GENERAL PUBLIC 3PM LIMITED QUANTITIES
Ideas and formats brands keep coming back to.
The idea
Reference notesA man walks down the street and approaches a group outside a storefront. They pass him a bag and clothing in a staged handoff that feels like a street deal.
Format
Streetwear drop film with a staged street handoff