BTS OF HOW WE SHOT OUR VIRAL “WAYNE” CAMPAIGN!

Patterns in this Creative

Ideas and formats brands keep coming back to.

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The idea

Reference notes

The video pairs storyboard sketches with shots from the Wayne campaign. It shows the story taking shape, gives close views of the clothes, then ends on the campaign name.

Format

Storyboard-to-shot campaign BTS

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

1M1:10

Supreme

Money Worship, SALEM, 2026

ContrastStorytellingSurrealism

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

1M0:34

adidas

Not just a colour.

Product-focusedFootwearSportswear

1.9M0:33

Supreme

Happy Holidays from Supreme. Artwork by Art Dealer.

CraftBehind the scenesChristmas

257K0:08

SKIMS

On set with @kimkardashian and @ludovicdesaintsernin.

CollaborationBehind the scenesCampaign montage

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

1.6M0:15

Broken Planet

whole squad fly!

Music-ledPerformance-ledStreetwear

814K0:11

Broken Planet

"mystery drop" this friday, november 28th,

MysteryCampaign montage

714K0:10

Broken Planet

paris settings🤞new drop this sunday, april 19, 8pm uk time ⏳

On locationOutdoorStreetwear

36.6M1:00

SKIMS

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

CollaborationCelebrity-ledActivewear

BTS OF HOW WE SHOT OUR VIRAL “WAYNE” CAMPAIGN!

Patterns in this Creative

More like this

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Not every adventure makes the group chat. Some of them becomes the story.

Money Worship, SALEM, 2026

@lonniethehawk for SKIMS Mens takes over Times Square.

Not just a colour.

Happy Holidays from Supreme. Artwork by Art Dealer.

On set with @kimkardashian and @ludovicdesaintsernin.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

whole squad fly!

"mystery drop" this friday, november 28th,

paris settings🤞new drop this sunday, april 19, 8pm uk time ⏳

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

More like this

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Not every adventure makes the group chat. Some of them becomes the story.

Money Worship, SALEM, 2026

@lonniethehawk for SKIMS Mens takes over Times Square.

Not just a colour.

Happy Holidays from Supreme. Artwork by Art Dealer.

On set with @kimkardashian and @ludovicdesaintsernin.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

whole squad fly!

"mystery drop" this friday, november 28th,

paris settings🤞new drop this sunday, april 19, 8pm uk time ⏳

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.