PANTS’D COLLECTION

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Humour Menswear Storytelling

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Patterns in this Creative

Ideas and formats brands keep coming back to.

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The idea

Reference notes

A man urgently calls because he has no pants, while his friend says he was asleep. The two eventually meet, and the video ends on a collection launch date.

Format

Comedic fashion skit

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

364K0:29

adidas

adiSignature by adidas Originals.

ActivewearMenswearSportswear

274K0:07

Broken Planet

game day 🎮

One locationSmall castMenswear

1.9M2:03

Supreme

Lil B, SMASH, 2026

Music-ledPerformance-ledMenswear

493K0:16

SKIMS

@postmalone for SKIMS Mens.

Product-focusedCelebrity-ledOutdoor

216K0:11

Broken Planet

"summer in london" dropping sunday 20th of july, 8pm uk time 🤞

HumourOn locationOutdoor

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

1.5M0:55

Supreme

Nik, New York, 2026

HumourDocumentaryOn location

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

PANTS’D COLLECTION

Patterns in this Creative

More like this

@lonniethehawk for SKIMS Mens takes over Times Square.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

adiSignature by adidas Originals.​

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

adiSignature by adidas Originals.

game day 🎮

Lil B, SMASH, 2026

@postmalone for SKIMS Mens.

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Supreme/ICE Hoops FX Arcade Machine, 2025

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SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

More like this

@lonniethehawk for SKIMS Mens takes over Times Square.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

adiSignature by adidas Originals.​

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

adiSignature by adidas Originals.

game day 🎮

Lil B, SMASH, 2026

@postmalone for SKIMS Mens.

"summer in london" dropping sunday 20th of july, 8pm uk time 🤞

Supreme/ICE Hoops FX Arcade Machine, 2025

Nik, New York, 2026

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

adiSignature by adidas Originals.

adiSignature by adidas Originals.