REVEALED BY HEAT.

REVEALED BY HEAT. HEATREACTIVE SHELL JACKET DROPPING THIS SUNDAY 12PM CET

Technical Product-focused Transformation Product reveal Menswear One location Practical effects Outdoor Shot on phone

Patterns in this Creative

Ideas and formats brands keep coming back to.

Drop announcementExplore this pattern Reactive material demoExplore this pattern

The idea

Reference notes

A man takes off an umbrella, pulls up his jacket hood, and stands under a stream of water. The jacket changes from dark grey to bright red as it gets wet, revealing the heat-reactive design.

Format

Reactive material product reveal

493K0:16

SKIMS

@postmalone for SKIMS Mens.

Product-focusedCelebrity-ledOutdoor

313K0:04

SKIMS

Classic Realtree camo meets iconic SKIMS comfort.

Product-focusedCelebrity-ledOn location

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

274K0:07

Broken Planet

game day 🎮

One locationSmall castMenswear

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

293K0:14

Broken Planet

new swag available now🤞

Music-ledProduct-focusedOne location

599K0:10

adidas

Makes you look twice 👀

Product-focusedFootwearProduct reveal

1.3M0:34

Supreme

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

CollaborationProduct-focusedCinematic

364K0:29

adidas

adiSignature by adidas Originals.

ActivewearMenswearSportswear

1.7M0:39

Supreme

ATM, 2026

Product-focusedOn locationProduct reveal

1.9M0:34

Supreme

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

CollaborationCraftProduct-focused

REVEALED BY HEAT.

Patterns in this Creative

More like this

@postmalone for SKIMS Mens.

Classic Realtree camo meets iconic SKIMS comfort.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

adiSignature by adidas Originals.​

game day 🎮

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

new swag available now🤞

Makes you look twice 👀 ​

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

adiSignature by adidas Originals.

ATM, 2026

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

More like this

@postmalone for SKIMS Mens.

Classic Realtree camo meets iconic SKIMS comfort.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

adiSignature by adidas Originals.​

game day 🎮

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

new swag available now🤞

Makes you look twice 👀 ​

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

adiSignature by adidas Originals.

ATM, 2026

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

adiSignature by adidas Originals.

Makes you look twice 👀

adiSignature by adidas Originals.

Makes you look twice 👀