Winning Isn’t for Everyone

Am I a Bad Person?

Shock Celebrity-led Aspiration Performance-led Contrast Sportswear Culture-led Storytelling Campaign montage Campaign trailer

View on YouTube

The idea

Reference notes

A voice asks if ambition makes them a bad person, listing traits like being selfish, obsessive and ruthless. The words play over close-ups and clips of athletes competing and celebrating.

Format

Sports-brand manifesto montage

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

2.8M0:09

adidas

Coming Soon, Sep 1

CollaborationPerformance-ledSportswear

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

4.1M1:13

Supreme

🏎️✨ SUNSET BOWLEVARD 2025

CommunityCulture-ledPerformance-led

2.9M1:21

Supreme

ANTIHERO, Tokyo, 2025

Culture-ledEveryday lifePerformance-led

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

1.6M1:20

Supreme

🇮🇹 🏛️ MILANO CENTRALE 2026

CommunityCulture-ledPerformance-led

36.6M1:00

SKIMS

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

CollaborationCelebrity-ledActivewear

285K0:13

Broken Planet

miami settings

Music-ledOn locationSportswear

879K0:15

SKIMS

Coming November 13th: NikeSKIMS Drop 2—redefined and ready for the winter season.

CollaborationActivewearSportswear

244K0:08

Broken Planet

allstars jersey set🎖️

On locationOutdoorSportswear

323K0:15

SKIMS

Donovan Mitchell does it again in SKIMS, the official underwear partner of the NBA.

Performance-ledProduct-focusedCelebrity-led

Am I a Bad Person?

More like this

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Coming Soon, Sep 1

adiSignature by adidas Originals.​

🏎️✨ SUNSET BOWLEVARD 2025

ANTIHERO, Tokyo, 2025

top league trackset 😤

🇮🇹 🏛️ MILANO CENTRALE 2026

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

miami settings

Coming November 13th: NikeSKIMS Drop 2—redefined and ready for the winter season.

allstars jersey set🎖️

Donovan Mitchell does it again in SKIMS, the official underwear partner of the NBA.

More like this

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Coming Soon, Sep 1

adiSignature by adidas Originals.​

🏎️✨ SUNSET BOWLEVARD 2025

ANTIHERO, Tokyo, 2025

top league trackset 😤

🇮🇹 🏛️ MILANO CENTRALE 2026

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

miami settings

Coming November 13th: NikeSKIMS Drop 2—redefined and ready for the winter season.

allstars jersey set🎖️

Donovan Mitchell does it again in SKIMS, the official underwear partner of the NBA.

adiSignature by adidas Originals.

adiSignature by adidas Originals.