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No alterations needed.

No alterations needed. @rorymcilroy proves he is tailored for the moment, securing back-to-back jackets at Augusta.

Celebrity-led Cinematic Humour Contrast Storytelling

View on Instagram13.9M13.9M views

The idea

Reference notes

A voiceover first describes Augusta’s famous golf course and its historic winner’s jacket, then flips the idea: the best golfers want another jacket. Rory McIlroy’s golf scenes and Nike’s closing “Just do it.” line frame the joke around winning again.

Format

Cinematic sports ad

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