Future Genesis

Future Genesis: Chapter 1

Visions of the future written from echoes of the past. Welcome to Future Genesis: Chapter 1.

Cinematic Surrealism Heritage Sportswear Culture-led Storytelling Campaign trailer Eyewear

The idea

Reference notes

A cinematic sci-fi story shows people living in a dangerous future and arguing over whether to stay inside or risk going out. Oakley glasses appear as part of the world, including a close-up of a character wearing red-lensed glasses.

Format

Cinematic sci-fi brand film

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

3M0:19

adidas

moonwalkin’ | not by a LNGSHOT 🎯

CollaborationSurrealismAnimation

1M1:10

Supreme

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ContrastStorytellingSurrealism

879K0:15

SKIMS

Coming November 13th: NikeSKIMS Drop 2—redefined and ready for the winter season.

CollaborationActivewearSportswear

36.6M1:00

SKIMS

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

CollaborationCelebrity-ledActivewear

285K0:13

Broken Planet

miami settings

Music-ledOn locationSportswear

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

244K0:08

Broken Planet

allstars jersey set🎖️

On locationOutdoorSportswear

1.6M1:44

Supreme

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CollaborationProduct-focusedFootwear

897K0:27

Supreme

Supreme®/Fox Racing®

CollaborationSportswearCampaign montage

1.4M0:15

SKIMS

NikeSKIMS is here. A new brand for those who refuse to compromise.

CollaborationOutdoorActivewear

Future Genesis: Chapter 1

More like this

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Not every adventure makes the group chat. Some of them becomes the story.

moonwalkin’ | not by a LNGSHOT 🎯​

Money Worship, SALEM, 2026

Coming November 13th: NikeSKIMS Drop 2—redefined and ready for the winter season.

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

miami settings

top league trackset 😤

allstars jersey set🎖️

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

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NikeSKIMS is here. A new brand for those who refuse to compromise.

More like this

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Not every adventure makes the group chat. Some of them becomes the story.

moonwalkin’ | not by a LNGSHOT 🎯​

Money Worship, SALEM, 2026

Coming November 13th: NikeSKIMS Drop 2—redefined and ready for the winter season.

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

miami settings

top league trackset 😤

allstars jersey set🎖️

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

Supreme®/Fox Racing®

NikeSKIMS is here. A new brand for those who refuse to compromise.

moonwalkin’ | not by a LNGSHOT 🎯

moonwalkin’ | not by a LNGSHOT 🎯