“If you want these pants… that’s the only way.”

“If you want these pants… that’s the only way.” New season. New clothes, new eyewear, new visuals, new music. Something to fall in luv with.

Fashion film Behind the scenes Cinematic Humour Product-focused Product reveal One location Eyewear

View on Instagram948K948K views

Patterns in this Creative

Ideas and formats brands keep coming back to.

Setup vs shotExplore this pattern Drop announcementExplore this pattern

The idea

Reference notes

A fashion shoot is framed as a movie: the video shows the crew at work, then cuts to polished scenes in a shop. It ends with a new-season message about new clothes, eyewear, music and visuals.

Format

Behind-the-scenes fashion film and new-season teaser

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

1M0:14

SKIMS

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

HumourProduct-focusedUnderwear

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

293K0:14

Broken Planet

new swag available now🤞

Music-ledProduct-focusedOne location

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

1.3M0:34

Supreme

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

CollaborationProduct-focusedCinematic

1M0:34

adidas

Not just a colour.

Product-focusedFootwearSportswear

3M1:09

Supreme

Ghostface Killah, 2025

Product-focusedBlack and whiteFashion film

479K0:08

Lems clothing

It’s finally available!!

Product-focusedProduct reveal

833K0:11

Broken Planet

we live sunday 2nd march, 8pm uk time

Product-focusedLarge castOn location

“If you want these pants… that’s the only way.”

Patterns in this Creative

More like this

Supreme/ICE Hoops FX Arcade Machine, 2025

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

Bigger. Bolder. XLG.

Not every adventure makes the group chat. Some of them becomes the story.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

new swag available now🤞

@lonniethehawk for SKIMS Mens takes over Times Square.

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

Not just a colour.

Ghostface Killah, 2025

It’s finally available!!

we live sunday 2nd march, 8pm uk time

More like this

Supreme/ICE Hoops FX Arcade Machine, 2025

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

Bigger. Bolder. XLG.

Not every adventure makes the group chat. Some of them becomes the story.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

new swag available now🤞

@lonniethehawk for SKIMS Mens takes over Times Square.

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

Not just a colour.

Ghostface Killah, 2025

It’s finally available!!

we live sunday 2nd march, 8pm uk time