002 Sweatsuit Restocking

Wants and Needs

002 Sweatsuit Restocking August 13! #clothingbrand #streetwear #fashion #sweatsuit #skit #funnyvideo #unexpected #clothingbrandmarketing #viral #trending #explorepage #wantsandneeds

No dialogue Humour Product-focused Product reveal Menswear Practical effects Shot on phone Streetwear Low budget

View on Instagram18.4M18.4M views

Patterns in this Creative

Ideas and formats brands keep coming back to.

Drop announcementExplore this pattern

The idea

Reference notes

The video opens on a woman holding an enormous cookie-like disc, then cuts to a man taking clothes from a washing machine. He appears in Wants and Needs sweats, with the caption promoting an August 13 restock.

Format

Unexpected skit with an outfit reveal

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

274K0:07

Broken Planet

game day 🎮

One locationSmall castMenswear

1.9M2:03

Supreme

Lil B, SMASH, 2026

Music-ledPerformance-ledMenswear

833K0:11

Broken Planet

we live sunday 2nd march, 8pm uk time

Product-focusedLarge castOn location

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

1M0:14

SKIMS

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

HumourProduct-focusedUnderwear

1.6M1:44

Supreme

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

CollaborationProduct-focusedFootwear

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

599K0:10

adidas

Makes you look twice 👀

Product-focusedFootwearProduct reveal

1.6M0:15

Broken Planet

whole squad fly!

Music-ledPerformance-ledStreetwear

Patterns in this Creative

More like this

Bigger. Bolder. XLG.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

game day 🎮

Lil B, SMASH, 2026

we live sunday 2nd march, 8pm uk time

Supreme/ICE Hoops FX Arcade Machine, 2025

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

adiSignature by adidas Originals.​

Makes you look twice 👀 ​

whole squad fly!

More like this

Bigger. Bolder. XLG.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

game day 🎮

Lil B, SMASH, 2026

we live sunday 2nd march, 8pm uk time

Supreme/ICE Hoops FX Arcade Machine, 2025

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

adiSignature by adidas Originals.​

Makes you look twice 👀 ​

whole squad fly!

adiSignature by adidas Originals.

Makes you look twice 👀

adiSignature by adidas Originals.

Makes you look twice 👀