Couldn’t let him win😈

Couldn’t let him win😈 004 DROPS SEPT. 10! #clothingbrand #fashion #funnyvideo #leastbounces #challenge

No dialogue Humour Product-focused Product reveal Participation / Challenge Shot on phone Low budget

The idea

Reference notes

Two people compete to see who can drop a basketball with the fewest bounces. After the final attempt, the video shows a model wearing the brand’s clothing.

Format

Least-bounces challenge

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

1M0:14

SKIMS

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HumourProduct-focusedUnderwear

794K0:10

adidas

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HumourProduct-focusedFootwear

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

599K0:10

adidas

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Product-focusedFootwearProduct reveal

1.7M0:39

Supreme

ATM, 2026

Product-focusedOn locationProduct reveal

1.9M0:34

Supreme

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CollaborationCraftProduct-focused

479K0:08

Lems clothing

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Product-focusedProduct reveal

833K0:11

Broken Planet

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Product-focusedLarge castOn location

686K0:13

Broken Planet

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Music-ledParticipation / ChallengePerformance-led

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

Couldn’t let him win😈

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@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

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