BOYBETTERKNOW x CORTEIZ.

BOYBETTERKNOW x CORTEIZ. 20 YEAR ANNIVERSARY FREESTYLE. EXCLUSIVE COLLECTION DROPS THIS WEEK VIA WWW.CORTEIZ.COM 📹: @BALAATV

Collaboration Performance-led Menswear Music-led Culture-led

View on Instagram2.9M2.9M views

Patterns in this Creative

Ideas and formats brands keep coming back to.

Drop announcementExplore this pattern

The idea

Reference notes

A group of rappers take turns performing a freestyle in Corteiz and Boy Better Know clothing. The caption announces an exclusive collection drop for that week.

Format

Group freestyle used to announce a fashion drop

1.9M2:03

Supreme

Lil B, SMASH, 2026

Music-ledPerformance-ledMenswear

2.8M0:09

adidas

Coming Soon, Sep 1

CollaborationPerformance-ledSportswear

768K0:10

Broken Planet

PROJECT BP 🪩 mystery drop available for a few more days, only on brokenplanetdotcom 🤫

Music-ledPerformance-ledLarge cast

686K0:13

Broken Planet

had to bring this one back 😌

Music-ledParticipation / ChallengePerformance-led

1.6M0:15

Broken Planet

whole squad fly!

Music-ledPerformance-ledStreetwear

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

4.1M1:13

Supreme

🏎️✨ SUNSET BOWLEVARD 2025

CommunityCulture-ledPerformance-led

2.9M1:21

Supreme

ANTIHERO, Tokyo, 2025

Culture-ledEveryday lifePerformance-led

364K0:29

adidas

adiSignature by adidas Originals.

ActivewearMenswearSportswear

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

493K0:16

SKIMS

@postmalone for SKIMS Mens.

Product-focusedCelebrity-ledOutdoor

36.6M1:00

SKIMS

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

CollaborationCelebrity-ledActivewear

BOYBETTERKNOW x CORTEIZ.

Patterns in this Creative

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Lil B, SMASH, 2026

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had to bring this one back 😌

whole squad fly!

adiSignature by adidas Originals.​

🏎️✨ SUNSET BOWLEVARD 2025

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adiSignature by adidas Originals.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@postmalone for SKIMS Mens.

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

More like this

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PROJECT BP 🪩 mystery drop available for a few more days, only on brokenplanetdotcom 🤫

had to bring this one back 😌

whole squad fly!

adiSignature by adidas Originals.​

🏎️✨ SUNSET BOWLEVARD 2025

ANTIHERO, Tokyo, 2025

adiSignature by adidas Originals.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@postmalone for SKIMS Mens.

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

adiSignature by adidas Originals.

adiSignature by adidas Originals.