The setup vs the shot

The setup vs the shot #cinematography #filmtok #clothingbrand #commercial

Fashion film Behind the scenes Cinematic Menswear Music-led One location Storytelling

Patterns

Pattern · Setup vs shot

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Why it works

01
Instant before/after payoff
The opener promises a reveal, so viewers watch to see how the messy setup turns into a slick shot.

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0:10

PeopleSense

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Music-ledProduct-focusedLow budget

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HumourProduct-focusedStorytelling

0:12

Maybthiswillwork

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Product-focusedStorytellingCinematic

5:05

adidas

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Culture-ledHumourStorytelling

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Expo-Iso

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Performance-ledProduct-focusedCinematic

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Ace Klub

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Music-ledProduct-focusedStorytelling

0:08

blacktailor

MASK HOODIE NOW LIVE.

Product-focusedSurveillanceNo dialogue

0:16

PeopleSense

REVERSIBLE JACKET, SWITCH YOUR LOOK IN SECONDS

Product-focusedNo dialogueOne location

0:15

Faded Soldiers

reversible & waterproof

HumourProduct-focusedOne location

0:36

COZMOZ

short film cozmoz

Product-focusedStorytellingCinematic

0:38

Elare

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Performance-ledProduct-focusedStorytelling

The setup vs the shot

Patterns

Why it works

Instant before/after payoff

Make it yours

Unlock the full breakdown

More like this

STREET STYLE ESSENTIALS

Marketing at its best 😮‍💨

Crimson Thermal Sets drop

MEMBERS ONLY VOL 2

Backyard Legends

July 16th

where did you get your shirt from?

MASK HOODIE NOW LIVE.

REVERSIBLE JACKET, SWITCH YOUR LOOK IN SECONDS

reversible & waterproof

short film cozmoz

We make movies

More like this

STREET STYLE ESSENTIALS

Marketing at its best 😮‍💨

Crimson Thermal Sets drop

MEMBERS ONLY VOL 2

Backyard Legends

July 16th

where did you get your shirt from?

MASK HOODIE NOW LIVE.

REVERSIBLE JACKET, SWITCH YOUR LOOK IN SECONDS

reversible & waterproof

short film cozmoz

We make movies