July 16th

Cinematic Product-focused Product reveal Performance-led Menswear

Patterns

Pattern · Setup vs shot

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Why it works

01
Everyday, believable setup
The friends’ casual roast ("he's wearing the same shirt") is something viewers recognise from real life.

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0:12

Maybthiswillwork

Crimson Thermal Sets drop

HumourProduct-focusedCinematic

0:08

blacktailor

MASK HOODIE NOW LIVE.

Product-focusedSurveillanceNo dialogue

0:16

PeopleSense

REVERSIBLE JACKET, SWITCH YOUR LOOK IN SECONDS

Product-focusedNo dialogueOne location

0:15

Faded Soldiers

reversible & waterproof

HumourProduct-focusedOne location

0:38

Elare

We make movies

Performance-ledProduct-focusedStorytelling

0:14

Maybthiswillwork

MEMBERS ONLY VOL 2

Product-focusedStorytellingCinematic

0:36

COZMOZ

short film cozmoz

Product-focusedStorytellingCinematic

0:10

PeopleSense

STREET STYLE ESSENTIALS

Music-ledProduct-focusedLow budget

0:24

Dépt de la Clarté

The setup vs the shot

Music-ledStorytellingCinematic

0:26

blacktailor

W7 CARGO

Product-focusedLow budgetNo dialogue

0:20

More Money More Love

Marketing at its best 😮‍💨

HumourProduct-focusedStorytelling

0:20

Wants and Needs

002 Sweatsuit Restocking

HumourLow budgetNo dialogue

July 16th

Patterns

Why it works

Everyday, believable setup

Make it yours

Unlock the full breakdown

More like this

Crimson Thermal Sets drop

MASK HOODIE NOW LIVE.

REVERSIBLE JACKET, SWITCH YOUR LOOK IN SECONDS

reversible & waterproof

We make movies

MEMBERS ONLY VOL 2

short film cozmoz

STREET STYLE ESSENTIALS

The setup vs the shot

W7 CARGO

Marketing at its best 😮‍💨

002 Sweatsuit Restocking

More like this

Crimson Thermal Sets drop

MASK HOODIE NOW LIVE.

REVERSIBLE JACKET, SWITCH YOUR LOOK IN SECONDS

reversible & waterproof

We make movies

MEMBERS ONLY VOL 2

short film cozmoz

STREET STYLE ESSENTIALS

The setup vs the shot

W7 CARGO

Marketing at its best 😮‍💨

002 Sweatsuit Restocking