FW26 Signature 09.27 Business as Unusual E03

Humour On location Contrast Menswear Everyday life

The idea

Reference notes

In a corner shop, a customer asks for ice. A man in a bulky puffer appears holding a slab of ice, turning a simple shop request into a deadpan fashion reveal.

Format

Deadpan fashion skit

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

313K0:04

SKIMS

Classic Realtree camo meets iconic SKIMS comfort.

Product-focusedCelebrity-ledOn location

216K0:11

Broken Planet

"summer in london" dropping sunday 20th of july, 8pm uk time 🤞

HumourOn locationOutdoor

2.9M1:21

Supreme

ANTIHERO, Tokyo, 2025

Culture-ledEveryday lifePerformance-led

1.5M0:55

Supreme

Nik, New York, 2026

HumourDocumentaryOn location

364K0:29

adidas

adiSignature by adidas Originals.

ActivewearMenswearSportswear

274K0:07

Broken Planet

game day 🎮

One locationSmall castMenswear

1.9M2:03

Supreme

Lil B, SMASH, 2026

Music-ledPerformance-ledMenswear

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

FW26 Signature 09.27 Business as Unusual E03

More like this

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

adiSignature by adidas Originals.​

@lonniethehawk for SKIMS Mens takes over Times Square.

Classic Realtree camo meets iconic SKIMS comfort.

"summer in london" dropping sunday 20th of july, 8pm uk time 🤞

ANTIHERO, Tokyo, 2025

Nik, New York, 2026

adiSignature by adidas Originals.

game day 🎮

Lil B, SMASH, 2026

Bigger. Bolder. XLG.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

More like this

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

adiSignature by adidas Originals.​

@lonniethehawk for SKIMS Mens takes over Times Square.

Classic Realtree camo meets iconic SKIMS comfort.

"summer in london" dropping sunday 20th of july, 8pm uk time 🤞

ANTIHERO, Tokyo, 2025

Nik, New York, 2026

adiSignature by adidas Originals.

game day 🎮

Lil B, SMASH, 2026

Bigger. Bolder. XLG.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

adiSignature by adidas Originals.

adiSignature by adidas Originals.