SS26 Blanks 04.12

Fashion film Humour Contrast Menswear Sportswear

Patterns in this Creative

Ideas and formats brands keep coming back to.

The idea

Reference notes

A man in a blue tracksuit sits in the middle of a rooftop office scene, casually tossing an apple while suited workers carry on around him. The video ends with the “HOURS” and “SS26 Blanks” title.

Format

Deadpan fashion film

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

364K0:29

adidas

adiSignature by adidas Originals.

ActivewearMenswearSportswear

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

244K0:08

Broken Planet

allstars jersey set🎖️

On locationOutdoorSportswear

1.9M2:03

Supreme

Lil B, SMASH, 2026

Music-ledPerformance-ledMenswear

632K0:30

SKIMS

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

CollaborationOn locationActivewear

285K0:13

Broken Planet

miami settings

Music-ledOn locationSportswear

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

1.6M1:44

Supreme

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

CollaborationProduct-focusedFootwear

897K0:27

Supreme

Supreme®/Fox Racing®

CollaborationSportswearCampaign montage

SS26 Blanks 04.12

Patterns in this Creative

More like this

adiSignature by adidas Originals.​

adiSignature by adidas Originals.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

allstars jersey set🎖️

Lil B, SMASH, 2026

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

miami settings

top league trackset 😤

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

Supreme®/Fox Racing®

More like this

adiSignature by adidas Originals.​

adiSignature by adidas Originals.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

allstars jersey set🎖️

Lil B, SMASH, 2026

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

miami settings

top league trackset 😤

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

Supreme®/Fox Racing®

adiSignature by adidas Originals.

adiSignature by adidas Originals.