GETTING BETTER WHILE DRESSING BETTER.

GETTING BETTER WHILE DRESSING BETTER. MIDWAY ATHLETICS CAPSULE 1 RELEASING 7.24.26 FIRST 50 ORDERS GET FREE GIFT + FREE SHIPPING EARLY ACCESS SIGN UP THROUGH LINK IN BIO NEVER RESTOCKING. GET IN OR GET OUT.

Footwear Activewear On location Sportswear Outdoor

View on Instagram22.1K22.1K views

Patterns in this Creative

Ideas and formats brands keep coming back to.

Drop announcementExplore this pattern

The idea

Reference notes

Two runners wear the Midway Athletics capsule as they run along a waterfront path. The video moves from front and side views to close-ups of the shorts and shoes, then ends on a handwritten brand mark.

Format

Athleticwear campaign film

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

1.4M0:15

SKIMS

NikeSKIMS is here. A new brand for those who refuse to compromise.

CollaborationOutdoorActivewear

632K0:30

SKIMS

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

CollaborationOn locationActivewear

5.1M0:25

adidas

the dragon | one game. no borders. 🐉

CollaborationAnimationFootwear

36.6M1:00

SKIMS

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

CollaborationCelebrity-ledActivewear

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

244K0:08

Broken Planet

allstars jersey set🎖️

On locationOutdoorSportswear

1.6M1:44

Supreme

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

CollaborationProduct-focusedFootwear

285K0:13

Broken Planet

miami settings

Music-ledOn locationSportswear

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

2.1M2:28

Supreme

Spitfire, São Paulo, 2026

Performance-ledOn locationOutdoor

GETTING BETTER WHILE DRESSING BETTER.

Patterns in this Creative

More like this

adiSignature by adidas Originals.​

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

NikeSKIMS is here. A new brand for those who refuse to compromise.

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

the dragon | one game. no borders. 🐉

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

top league trackset 😤

allstars jersey set🎖️

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

miami settings

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

Spitfire, São Paulo, 2026

More like this

adiSignature by adidas Originals.​

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

NikeSKIMS is here. A new brand for those who refuse to compromise.

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

the dragon | one game. no borders. 🐉

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

top league trackset 😤

allstars jersey set🎖️

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

miami settings

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

Spitfire, São Paulo, 2026

adiSignature by adidas Originals.

adiSignature by adidas Originals.