MAN ON THE WING

MAN ON THE WING NEW DROP NEXT WEEK.

One model Humour Surrealism Product-focused Menswear Practical effects Outdoor Shot on phone Streetwear

Patterns

Pattern · One take

View on Instagram2.2M2.2M views

Why it works

01
Immediate surprise
The safety announcement is unexpected and makes viewers look up to see what’s going on.

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0:15

Faded Soldiers

reversible & waterproof

HumourProduct-focusedOne location

0:22

Mertra

DOWN TIME.

SurrealismSurveillanceNo dialogue

0:12

Mertra

POV: you haven’t seen jackets like this before

Product-focusedNo dialogueOne location

0:10

PeopleSense

STREET STYLE ESSENTIALS

Music-ledProduct-focusedLow budget

0:16

PeopleSense

REVERSIBLE JACKET, SWITCH YOUR LOOK IN SECONDS

Product-focusedNo dialogueOne location

0:20

Wants and Needs

002 Sweatsuit Restocking

HumourLow budgetNo dialogue

0:17

Ssaint Society

That’s how we greet people in this generation?

HumourProduct-focusedLow budget

0:20

More Money More Love

Marketing at its best 😮‍💨

HumourProduct-focusedStorytelling

0:12

Maybthiswillwork

Crimson Thermal Sets drop

HumourProduct-focusedCinematic

0:14

Maybthiswillwork

MEMBERS ONLY VOL 2

Product-focusedStorytellingCinematic

0:09

PeopleSense

CONE RAW DENIM CURVED JEANS

Music-ledProduct-focusedNo dialogue

0:09

EmoBrother

Accidentally found my next favorite fit.

HumourProduct-focusedLow budget

MAN ON THE WING

Patterns

Why it works

Immediate surprise

Make it yours

Unlock the full breakdown

More like this

reversible & waterproof

DOWN TIME.

POV: you haven’t seen jackets like this before

STREET STYLE ESSENTIALS

REVERSIBLE JACKET, SWITCH YOUR LOOK IN SECONDS

002 Sweatsuit Restocking

That’s how we greet people in this generation?

Marketing at its best 😮‍💨

Crimson Thermal Sets drop

MEMBERS ONLY VOL 2

CONE RAW DENIM CURVED JEANS

Accidentally found my next favorite fit.

More like this

reversible & waterproof

DOWN TIME.

POV: you haven’t seen jackets like this before

STREET STYLE ESSENTIALS

REVERSIBLE JACKET, SWITCH YOUR LOOK IN SECONDS

002 Sweatsuit Restocking

That’s how we greet people in this generation?

Marketing at its best 😮‍💨

Crimson Thermal Sets drop

MEMBERS ONLY VOL 2

CONE RAW DENIM CURVED JEANS

Accidentally found my next favorite fit.