MAN ON THE WING

MAN ON THE WING NEW DROP NEXT WEEK.

One model Humour Surrealism Product-focused Product reveal Menswear Practical effects Outdoor Shot on phone Streetwear

Patterns in this Creative

Ideas and formats brands keep coming back to.

The idea

Reference notes

A calm announcement says there is a person on the plane’s wing. The camera moves from seated passengers to a lineup of models wearing Mertra looks on the wing.

Format

Fashion drop reveal built around a fake in-flight announcement

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

1.5M0:55

Supreme

Nik, New York, 2026

HumourDocumentaryOn location

493K0:16

SKIMS

@postmalone for SKIMS Mens.

Product-focusedCelebrity-ledOutdoor

274K0:07

Broken Planet

game day 🎮

One locationSmall castMenswear

1.9M2:03

Supreme

Lil B, SMASH, 2026

Music-ledPerformance-ledMenswear

833K0:11

Broken Planet

we live sunday 2nd march, 8pm uk time

Product-focusedLarge castOn location

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

714K0:10

Broken Planet

paris settings🤞new drop this sunday, april 19, 8pm uk time ⏳

On locationOutdoorStreetwear

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

MAN ON THE WING

Patterns in this Creative

More like this

Bigger. Bolder. XLG.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

Nik, New York, 2026

@postmalone for SKIMS Mens.

game day 🎮

Lil B, SMASH, 2026

we live sunday 2nd march, 8pm uk time

Supreme/ICE Hoops FX Arcade Machine, 2025

paris settings🤞new drop this sunday, april 19, 8pm uk time ⏳

Not every adventure makes the group chat. Some of them becomes the story.

adiSignature by adidas Originals.​

More like this

Bigger. Bolder. XLG.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

Nik, New York, 2026

@postmalone for SKIMS Mens.

game day 🎮

Lil B, SMASH, 2026

we live sunday 2nd march, 8pm uk time

Supreme/ICE Hoops FX Arcade Machine, 2025

paris settings🤞new drop this sunday, april 19, 8pm uk time ⏳

Not every adventure makes the group chat. Some of them becomes the story.

adiSignature by adidas Originals.​

adiSignature by adidas Originals.

adiSignature by adidas Originals.