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New Balance × Miu Miu 2024
New Balance and Miu Miu team up again for a new collaboration, now with a design based on the iconic New Balance 530 running shoe. Peris Adolwi, Julie Hoomans and Florine Wildeboer star in the accompanying campaign. Stolen moments are captured against a domesticated background — white walls, blank phone screens and crumpled white sheets. The mood is intimate, relaxed and playful. Videography: Lucca Lutzky Styling: Lotta Volkova Cast: Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer
The idea
Reference notesA quiet campaign film for the New Balance and Miu Miu shoe collaboration. Models share close, playful moments while the shoes appear in close-ups and in full outfits.
Format
Fashion campaign film