Crazy hoodie concept I made (out now)

Founder-led Product-focused Product reveal One location Outdoor Shot on phone

View on Instagram3.3M3.3M views

Why it works

01
Immediate curiosity
The text and first line promise a 'crazy' idea, so viewers want to see what’s different.

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0:11

Mertra

POV: your puffer jacket doesn’t do this

NatureProduct-focusedNo dialogue

0:12

Mertra

POV: you haven’t seen jackets like this before

Product-focusedNo dialogueOne location

0:29

Reamo

The worst she can say is no.

HumourPerformance-ledProduct-focused

0:18

Mertra

MAN ON THE WING

HumourProduct-focusedSurrealism

0:18

Cernucci

Fashion mfs these days be rude asf 😤

HumourProduct-focusedLow budget

0:12

More Money More Love

REVEALED BY HEAT.

Product-focusedOne locationOutdoor

0:15

YGstudios

YG ATHLETICS JERSEY + YG JORTS

Music-ledProduct-focusedCinematic

1:27

Slumsons

PINK LUNGI SHORTS by @slumsons

CommunityCulture-ledHeritage

0:12

motus

SIGNATURE ZIP UP RESTOCK. 4 COLOURS, SAME QUALITY.

Music-ledProduct-focusedStudio

1:06

UltraLight London

HOME GAME.

CommunityCulture-ledMusic-led

0:35

Wants and Needs

Couldn’t let him win😈

HumourProduct-focusedLow budget

0:52

Pallemluv

“If you want these pants… that’s the only way.”

HumourProduct-focusedCinematic

Crazy hoodie concept I made (out now)

Why it works

Immediate curiosity

Make it yours

Unlock the full breakdown

More like this

POV: your puffer jacket doesn’t do this

POV: you haven’t seen jackets like this before

The worst she can say is no.

MAN ON THE WING

Fashion mfs these days be rude asf 😤

REVEALED BY HEAT.

YG ATHLETICS JERSEY + YG JORTS

PINK LUNGI SHORTS by @slumsons

SIGNATURE ZIP UP RESTOCK. 4 COLOURS, SAME QUALITY.

HOME GAME.

Couldn’t let him win😈

“If you want these pants… that’s the only way.”

More like this

POV: your puffer jacket doesn’t do this

POV: you haven’t seen jackets like this before

The worst she can say is no.

MAN ON THE WING

Fashion mfs these days be rude asf 😤

REVEALED BY HEAT.

YG ATHLETICS JERSEY + YG JORTS

PINK LUNGI SHORTS by @slumsons

SIGNATURE ZIP UP RESTOCK. 4 COLOURS, SAME QUALITY.

HOME GAME.

Couldn’t let him win😈

“If you want these pants… that’s the only way.”